Post stats
The numbers for a single post — how many people saw it and how they reacted.
Why it helps
When you open one post, you can see at a glance how well it did. That tells you which kinds of posts your audience likes most, so you can make more of them.
Step by step
Open a post
Go to your posts and tap the one you want to look at. Each post you've published has its own stats.
Read the numbers
You'll see a few simple numbers:
- Seen — how many people the post reached.
- Likes — how many people liked it.
- Comments — how many people replied to it.
- Shares — how many people passed it on.
Compare your posts
Open a few different posts and compare. The ones with the highest numbers are the styles worth repeating.
TIP
Right after you publish, the numbers may be low. They keep updating over the next day or so as more people see your post, so check back later for the full picture.
Good to know
- Numbers refresh on their own from time to time, so they may lag a little behind real life.
- How often they update depends on the platform — each social network shares its data at its own pace.
- If a number can't be fetched from a platform, it may show as empty for that post.
Related
For developers
GET /api/v1/analytics/posts/:id returns the latest post_stats snapshot per channel, plus history when the fetched_at series has multiple entries. The post_stats collection is the canonical engagement store; per-snapshot fields include impressions, likes, comments, shares, reach, engagement_rate, and fetched_at. A snapshot is written when a post is sent, and a scheduled refresh job re-fetches each public post over the next 24 hours; cadence varies per platform due to quotas and rate limits. engagement_rate is computed at write time as a percentage of reach (falling back to impressions).