Campaign results
The combined results of all the posts in one campaign, so you can judge a launch or series as a whole.
Why it helps
Instead of checking each post one by one, you see the whole campaign's totals together. That makes it easy to tell if a launch worked and which posts pulled the most weight.
Step by step
Open the campaign
Go to your campaigns and pick the one you want to review. Each campaign is the group of posts you planned together, created in Composer → Campaigns.
Read the combined totals
At the top you see the rolled-up numbers for the whole campaign: how many people it reached, how many liked, commented, shared, and clicked. These add up every post in the campaign.
Find the best posts
Look at the list of posts inside the campaign to spot which ones did best. The strong performers tell you what to repeat next time.
Compare over time
Pick a date range to see how the campaign performed during its run, and watch the trend rise or settle.
TIP
Give related posts the same campaign so their results group together. A few posts in one campaign tells a much clearer story than the same posts spread apart.
Good to know
- The totals add up every post in the campaign, not just one.
- Numbers cover the date range you pick, so a wider range shows more.
- Successful and failed posts are counted, so you can see if anything did not go out.
- For short links shared in the campaign, the clicks are rolled in too.
Related
For developers
GET /api/v1/analytics/campaign-performance?from=&to=&campaign= returns rollup metrics for one campaign (or all campaigns when campaign is omitted). Per campaign it returns posts count, summed impressions, likes, comments, shares, reach from post_stats, a weighted-average engagement_rate, short_link_clicks summed across bound short links, and postSucceed / postFailed counters read from the post_campaigns document. Posts join a campaign by sending campaign: <id> in the body of POST /api/v1/posts.