Engagement
Engagement is how often people react to your posts. It adds up likes, comments, and shares so you can see the response at a glance.
Why it helps
It shows you which posts people actually respond to, not just how many were seen. Watching the trend over time tells you whether your content is connecting more or less than before.
Step by step
Open Analytics
Go to the Analytics area and look for the engagement trend chart.
Pick a time range
Choose how far back you want to look, like the last 30 days. The chart fills in with one point per day.
Read the trend
Each point adds up likes, comments, and shares for that day. A line going up means people are interacting more; a line going down means less.
Narrow it down
Filter by a single account, a label, or a campaign to see what is driving the change.
TIP
"Engagement rate" compares interactions to how many people saw the post. A small post with a high rate can be doing better than a big post that few people reacted to.
Good to know
- Engagement counts likes, comments, and shares together.
- You can group the trend by day, week, or month to smooth out the bumps.
- Filtering by one account, label, or campaign helps you see exactly what changed.
- Numbers can keep updating for a while after a post goes out, so very recent days may still climb.
Related
For developers
The trend comes from GET /api/v1/analytics/engagement-trend?from=&to=&accounts=&labels=&campaign=&granularity=. It returns a time series of aggregate engagement (likes + comments + shares + saves) grouped by granularity (day default, optionally week or month). Each datapoint also carries impressions (sum), reach (sum), engagement_rate (weighted average across snapshots in the bucket), and posts (count of unique posts). The sister endpoint GET /api/v1/analytics/posts-by-channel returns the same series sliced per channel for the stacked-channel chart variant.